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A fantastic collaboration between SHANGPREE & ALEXANDER WANG in Paris
A fantastic collaboration between SHANGPREE & ALEXANDER WANG in Paris
New inspiration beyond boundaries
A familiar brand catches our eyes at the 2017 Spring Collection showroom of Alexanderwang. In the gift box prepared for the VIPs who are visiting Alexander Wang’s Showroom, there was a Korean Beauty item. Global VIPs who got the gift boxes said it is exciting to see Korean beauty item in Paris.
“Shangpree has a great reputation and I read a lot about the brand. The high end luxury name of Shangpree perfectly fits with the interests of our clients, so they were very happy to receive the gift.” One of the officials of Alexanderwang replied to the question regarding the reason they chose Shangpree as a VIPs’ gift.
Alexanderwang, the hottest authority of street couture in New York, decided to treat their customers with a Korean Beauty item as the trend goes.
Carefully selected brand is Shangpree. The steady selling item of Shangpree, ‘Gold Premium Modeling Mask’ was sponsored for Alexanderwang’s 2017 Spring collection showroom.
Recently, Alexanderwang held an event for its 2017 Spring Collection, inviting the fashionistas around the world. To this event held from September 30th to October 7th, senior merchandisers of luxury boutique and department stores throughout Europe, Russia, Middle East and Asia have attended the event.
“Originality, Sporties, Practicality, Contemporariness and Popular Luxury” are the signature of Alexanderwang. Identities of popular luxury oriented brand, Alexanderwang, and luxury beauty brand, Shangpree, matched perfectly.
In these days, marketing collaboration between fashion and beauty are emerging rapidly. In August, one of the global leading beauty brand, Lancome collaborated on its 2016 Fall limited collection with the fashion brand, Sonia Rykiel. As officially sponsors 2016 F/W HERA Seoul Fashion Week following 2015 Seoul Fashion Week, HERA scored as the successful case of the collaboration in Fashion and Beauty. However, collaboration of Alexanderwang and Shangpree is now more than collaborative work in fashion and beauty brands. This is remarkable collaboration beyond the boundaries.
The official of Shangpree said, “It is significantly meaningful that Alexanderwang and Shangpree inspire each other beyond the boundaries as partners. We hope that K-Beauty is becoming more competitive in the global market through this opportunity. Also we hope that Shangpree will take a vital role to introduce Korean Beauty Brands throughout the world.”
BBloggers' recommendation : SHANGPREE Gold Premium Modeling Mask~!
BBloggers' recommendation : SHANGPREE Gold Premium Modeling Mask~!
K-Beauty expo Editor’s Choice TOP 10 Innovative Product
Now, SHANGPREE is participating KBEAUTY EXPO 2016, from 13th to 16th at KINTEX in Korea.
And again this year, SHANGPREE awarded [2016 K-Beauty expo Editor’s Choice TOP 10 Innovative Product], at K-BEAUTY EXPO 2016
SHANGPREE of Premium Spa Brand, to be part of Harrods in UK for the first time as Korean cosmetics
‘Shangpree’, which is the premium spa brand of URG Inc. that contains the know-how of 26years for spa management , is going to be part of Harrods, UK in coming October, that has the best reputation worth to be called as the pride of UK.
Harrods of 167 years‘ history is known to be the royal department store providing Buckingham Palace with its products, it is famous for dealing with only global luxurious goods with keeping a tight hold on product brands to enter it. In this situation, this is the first time in history a Korean cosmetic brand is part of Harrods.
The secret that Shangpree is part of Harrods for the first time as a Korean brand, comes from worldwide trust and cheering for ‘Shangpree Spa’. Shangpree spa has been awarded the CIDESCO’s national competition for 8 years in a row, and proving its skill and legitimacy by doing so. In addition, Shangpree is known as an old hangout of Soo-jin Park, Hyo-joo Han, Sung-eun Kim and so on, who are Korean celebrities, and also attracted the attention of the public through the visit of Aimee Song and Emily Weiss, who are global famous beauty gurus. One of America's most influential media, Forbes, mentioned ‘Shangpree spa is a leading-edge one in this city filled with spas’, and other NewYork Times and Financial Times paid attention to Shangpree Spa. Currently, worth that more than 200 only foreign customers visit here for one month, Shangpree appears to be solidifying its status as a Just go tourist spot.
Shangpree is offering items for home care that spa treatment can be used at home easily based on this 26 years‘ spa management know-how and specialty.
Shangpree has 3 directors and 56 professional esthetic therapists, who are leading Korean beauty industry, and offers only completed items after strict tests. The item concentrated by the techonology of Shangpree is the ‘SHANGPREE Gold Premium Modeling Mask’. The feature of this item is a cream type mask different to other previous modeling mask items. Previous modeling mask item should be used with mixing powder and water, so it makes customers to stay off the item even after purchasing. However, the Gold Modeling Mask can be used just mixing 1st ingredient and 2nd ingredient composed by a package, so it is easy to use. By this feature, SHANGPREE Gold Premium Modeling Mask was awarded the ‘PREMIUM BRAND AWARDS 2015’ and gold prize of innovated item at ' k-beauty 2015 choice awards' selected by global editors in K-BEAUTY EXPO 2015.
A manager of URG Inc. said “We are planning to accelerate the strategy of brand upgrade all over the world starting that Shangpree is part of the best royal department store in Europe. Through this opportunity, we hope that global high class customers meet K-Beauty showing off the best quality, and experience healing for body and soul and true beauty through Shanpree, that Spa gives.”
SHANGPREE of Premium Spa Brand, to be part of Harrods in UK for the first time as Korean cosmetics
‘Shangpree’, which is the premium spa brand of URG Inc. that contains the know-how of 26years for spa management , is going to be part of Harrods, UK in coming October, that has the best reputation worth to be called as the pride of UK.
Harrods of 167 years‘ history is known to be the royal department store providing Buckingham Palace with its products, it is famous for dealing with only global luxurious goods with keeping a tight hold on product brands to enter it. In this situation, this is the first time in history a Korean cosmetic brand is part of Harrods.
The secret that Shangpree is part of Harrods for the first time as a Korean brand, comes from worldwide trust and cheering for ‘Shangpree Spa’. Shangpree spa has been awarded the CIDESCO’s national competition for 8 years in a row, and proving its skill and legitimacy by doing so. In addition, Shangpree is known as an old hangout of Soo-jin Park, Hyo-joo Han, Sung-eun Kim and so on, who are Korean celebrities, and also attracted the attention of the public through the visit of Aimee Song and Emily Weiss, who are global famous beauty gurus. One of America's most influential media, Forbes, mentioned ‘Shangpree spa is a leading-edge one in this city filled with spas’, and other NewYork Times and Financial Times paid attention to Shangpree Spa. Currently, worth that more than 200 only foreign customers visit here for one month, Shangpree appears to be solidifying its status as a Just go tourist spot.
Shangpree is offering items for home care that spa treatment can be used at home easily based on this 26 years‘ spa management know-how and specialty.
Shangpree has 3 directors and 56 professional esthetic therapists, who are leading Korean beauty industry, and offers only completed items after strict tests. The item concentrated by the techonology of Shangpree is the ‘SHANGPREE Gold Premium Modeling Mask’. The feature of this item is a cream type mask different to other previous modeling mask items. Previous modeling mask item should be used with mixing powder and water, so it makes customers to stay off the item even after purchasing. However, the Gold Modeling Mask can be used just mixing 1st ingredient and 2nd ingredient composed by a package, so it is easy to use. By this feature, SHANGPREE Gold Premium Modeling Mask was awarded the ‘PREMIUM BRAND AWARDS 2015’ and gold prize of innovated item at ' k-beauty 2015 choice awards' selected by global editors in K-BEAUTY EXPO 2015.
A manager of URG Inc. said “We are planning to accelerate the strategy of brand upgrade all over the world starting that Shangpree is part of the best royal department store in Europe. Through this opportunity, we hope that global high class customers meet K-Beauty showing off the best quality, and experience healing for body and soul and true beauty through Shanpree, that Spa gives.”
SHANGPREE of Premium Spa Brand, to be part of Harrods in UK for the first time as Korean cosmetics
‘Shangpree’, which is the premium spa brand of URG Inc. that contains
the know-how of 26years for spa management , is going to be part of Harrods, UK
in coming October, that has the best reputation worth to be called as the pride
of UK.
Harrods of 167 years‘ history is known to be
the royal department store providing Buckingham Palace with its products, it is
famous for dealing with only global luxurious goods with keeping a tight hold
on product brands to enter it. In this situation, this is the first time in
history a Korean cosmetic brand is part of Harrods.
The secret that Shangpree is part of Harrods
for the first time as a Korean brand, comes from worldwide trust and cheering
for ‘Shangpree Spa’. Shangpree spa has been awarded the CIDESCO’s national
competition for 8 years in a row, and proving its skill and legitimacy by doing
so. In addition, Shangpree is known as an old hangout of Soo-jin Park, Hyo-joo
Han, Sung-eun Kim and so on, who are Korean celebrities, and also attracted the
attention of the public through the visit of Aimee Song and Emily Weiss, who
are global famous beauty gurus. One of America's most influential media,
Forbes, mentioned ‘Shangpree spa is a leading-edge one in this city filled with
spas’, and other NewYork Times and Financial Times paid attention to Shangpree
Spa. Currently, worth that more than 200 only foreign customers visit here for
one month, Shangpree appears to be solidifying its status as a Just go tourist
spot.
Shangpree
is offering items for home care that spa treatment can be used at home easily
based on this 26 years‘ spa management know-how and specialty.
Shangpree has 3 directors and 56
professional esthetic therapists, who are leading Korean beauty industry, and
offers only completed items after strict tests. The item concentrated by the
techonology of Shangpree is the ‘SHANGPREE Gold Premium Modeling Mask’. The
feature of this item is a cream type mask different to other previous modeling
mask items. Previous modeling mask item should be used with mixing powder and
water, so it makes customers to stay off the item even after purchasing.
However, the Gold Modeling Mask can be used just mixing 1st ingredient and 2nd
ingredient composed by a package, so it is easy to use. By this feature,
SHANGPREE Gold Premium Modeling Mask was awarded the ‘PREMIUM BRAND
AWARDS 2015’ and gold prize of innovated item at ' k-beauty 2015 choice awards'
selected by global editors in K-BEAUTY EXPO 2015.
A manager of URG Inc. said “We are planning
to accelerate the strategy of brand upgrade all over the world starting that
Shangpree is part of the best royal department store in Europe. Through this
opportunity, we hope that global high class customers meet K-Beauty showing off
the best quality, and experience healing for body and soul and true beauty
through Shanpree, that Spa gives.”
[SHANGPREE] Shangpree spa was featured in a NEW YORK TIMES Magazine.
A Korean Beauty Insider’s Trip to Seoul
There’s an old Korean saying that goes something like: “Even if you have to go sideways, it’s O.K. as long as you get to Seoul.” The city is absolutely central to the country — politically, economically, culturally, technologically — and is home to almost a quarter of its population. “I love bumbling along through the pojangmacha (vendors) and buying grilled squid and cuttlefish to snack on in between meetings,” says Alicia Yoon, the founder and CEO of Peach and Lily, a one-stop American mega-site for Korean beauty products.
South Korea is where most skin-care dreams come true, and products are often both affordable and effective — and unique. The country’s beauty influence — BB creams, facial essences, sheet masks and cushion compacts (Lancôme openly credited the inspiration for one of its biggest recent launches to the nation’s foundation technology) — is felt in America, from luxury counters to drugstore shelves. And Yoon possesses exclusive U.S. rights to many of the Korean brands she sells, as well as strategic partnerships with Urban Outfitters, Space NK, Sephora, Target and QVC.
Earlier this month, the Harvard-educated entrepreneur returned home to Seoul, as she does every four to six weeks, to visit her suppliers, scout new brands, work with R&D labs and visit extended family. Above, she shares highlights from her trip.
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