‘Shangpree’, which is the premium spa brand of URG Inc. that contains
the know-how of 26years for spa management , is going to be part of Harrods, UK
in coming October, that has the best reputation worth to be called as the pride
of UK.
Harrods of 167 years‘ history is known to be
the royal department store providing Buckingham Palace with its products, it is
famous for dealing with only global luxurious goods with keeping a tight hold
on product brands to enter it. In this situation, this is the first time in
history a Korean cosmetic brand is part of Harrods.
The secret that Shangpree is part of Harrods
for the first time as a Korean brand, comes from worldwide trust and cheering
for ‘Shangpree Spa’. Shangpree spa has been awarded the CIDESCO’s national
competition for 8 years in a row, and proving its skill and legitimacy by doing
so. In addition, Shangpree is known as an old hangout of Soo-jin Park, Hyo-joo
Han, Sung-eun Kim and so on, who are Korean celebrities, and also attracted the
attention of the public through the visit of Aimee Song and Emily Weiss, who
are global famous beauty gurus. One of America's most influential media,
Forbes, mentioned ‘Shangpree spa is a leading-edge one in this city filled with
spas’, and other NewYork Times and Financial Times paid attention to Shangpree
Spa. Currently, worth that more than 200 only foreign customers visit here for
one month, Shangpree appears to be solidifying its status as a Just go tourist
spot.
Shangpree
is offering items for home care that spa treatment can be used at home easily
based on this 26 years‘ spa management know-how and specialty.
Shangpree has 3 directors and 56
professional esthetic therapists, who are leading Korean beauty industry, and
offers only completed items after strict tests. The item concentrated by the
techonology of Shangpree is the ‘SHANGPREE Gold Premium Modeling Mask’. The
feature of this item is a cream type mask different to other previous modeling
mask items. Previous modeling mask item should be used with mixing powder and
water, so it makes customers to stay off the item even after purchasing.
However, the Gold Modeling Mask can be used just mixing 1st ingredient and 2nd
ingredient composed by a package, so it is easy to use. By this feature,
SHANGPREE Gold Premium Modeling Mask was awarded the ‘PREMIUM BRAND
AWARDS 2015’ and gold prize of innovated item at ' k-beauty 2015 choice awards'
selected by global editors in K-BEAUTY EXPO 2015.
A manager of URG Inc. said “We are planning
to accelerate the strategy of brand upgrade all over the world starting that
Shangpree is part of the best royal department store in Europe. Through this
opportunity, we hope that global high class customers meet K-Beauty showing off
the best quality, and experience healing for body and soul and true beauty
through Shanpree, that Spa gives.”
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