MARINE JEWEL CAPSULE LAUNCH AT HARRODS
RESET YOUR SKIN WITH S-MARINE JEWEL
SHANGPREE'S NEW ESTHETICIAN FORMULA
"SHANGPREE MARINE JEWEL CAPSULE"
Hi This is Team Shangpree.
Though it has been awhile since the last posting,
we brought up a biggest issue for F/W seasons!
We have just launched Shangpree esthetician's new formula,
the capsule-type facial oil in Harrods on Aug. 21st.🎉🎉🎉
Marine
Jewel® Capsule, In Brief
The Marine Jewel® Capsule is a Korean
cosmetic product from the premium spa brand Shangpree, which began in 1990. The
capsule contains the extracts from Salmon DNA and marine life complex. Like its
name implies, take the single jewel out of jewelry box and smooth it over the
face.
Ampoule-like essence oil
Experience the power of the marine energy
in a silky-smooth capsule formation
Why
Marine Jewel® Capsule?
Marine Jewe®l Capsule is a capsule-type
facial oil. Usually facial oil used in spa was often used for a massage oil at
the end of the treatment. It is nice and gentle for a massage but sticky and
heavy to soak deeply into the skin. Here, estheticians from Shangpree have
found the answer from Mother Ocean to deliver nutrients deep into the skin yet
has lightweight texture.
We
Find Answer from the Sea
The secret of facial oil lies in marine
extracts. Herbal-based facial oil has the calming effect for a skin but too
heavy to be absorbed in while facial oil extracted from animal-fats is absorbed
well because it has similar structure as human skin. Still there lies a
possibility for skin problems.
Marine
Extracts, the ultimate solution for skin
98% consistency with human skin structure
let nutrients absorbed into the skin to the fullest
We created the S- Marine Jewel Formula
enriched with Salmon DNA, Pearl, Oyster, Seaweeds, Sea Whip and other Marine
Extracts.
Moreover, Phytosphingosine, which has
similar structure with human lipids to exceed in absorption, is another key
element in Marine Jewel Capsule.
Capsule
Design: An Intuitive Visualization of Salmon DNA
The key ingredient in the Marine Jewel®
Capsule is DNA extraction from Salmon Sperm, which activates skin cells and
regenerates and re-texturizes the look of skin. Unparalleled Shangpree's
esthetician expertise created S-MARINE JEWEL formula enriched with Pearl, Oyster,
Seaweeds, Sea Whip and other Marine Extracts to deliver 30 capsulated pieces
packed with advanced technology. Marine Jewel® Capsule is designed to help
consumers understand the key ingredient - each capsule is reminiscent of a fish
tale along with leaping salmon ornament put on the lid.
Marine
'Jewelry' Capsule to Put Out for Big Day Out
The design of Marine Jewel® Capsule drew
inspiration mainly from the jewelry box. We compared 30 piece concentrated
capsules to the jewels of Mother Ocean. Like the jewelry box is made to store
precious jewels to put out for a special day, we hope Marine Jewel® Capsule
would be treated on a special occasion when the skin needs to get the special
glow.
The
Legendary Carp Symbolizes Good Fortune or Luck
Oriental Legend has it that carp would swim
up the river and those who can leap the waterfall at the dragon’s gate were
transformed into dragons. Fish have been
considered powerful symbols of good fortune and luck for thousands of years
that many have placed leaping carp fish at home to wish a good luck. Marine
Jewel Capsule shares this cultural background.
Diamond
Cut: Marin Jewel® Capsule Design Inspiration
To visualize an image of a jewel from a
deep blue ocean, we found an answer in diamond work. The container applicate
'radiant cut', which fuses rectangular "emerald cut" and rounding
"princess cut" mixology to shows the beauty of balance between linear
and curvilinear.
Challenging
Design Perception: All-Around Reflective Cutting
The container of Marine Jewel® Capsule is
cut off as all-around-reflective 37 tetrahedra. The shape of cutting is every
single pattern on all sides, which is a revolutionary attempt that has not been
seen in traditional cosmetic molds. The process of shaping multi-angle cutting
is sophisticated and there are several points to be highlighted as follows:
First, experimental design difference
delivers the premium values as global cosmetic standard.
Second, multi tetrahedra effectively block
heat from entering the product.
This is the optimal packaging design for
storing oil capusle which is vulnerable to sunlight or heat.
Third, the most unique point about the
container lies in matt opaque surface of molding and delicate tints of gold
softly shining from inside. The container itself serves as a metaphor to the
skin made up of layers of layers that the round inner vessel of gold color is
veiled by an opaque cubical crust, which symbolizes the core area at the deeper
layers of skin.
Vivid
Color Contrast
The boxing design of Marine Jewel® Capsule
is illustrated on the story of a salmon swimming through the ocean and
deliberately intended to show a sharp contrast between the box and container.
This interesting mixture of contrasts and harmonies draw consumer's attention.
The complementary color contrasts used in the illustration add life to the
design, leading the trend in cosmetic product design in Korea.
Unparalleled
Shangpree Heritage
Shangpree has a brand identity as a global
premium spa brand, recognized as "the beauty version of 'Jiro Dreams of
Sushi'" by New York Times and "the pinnacle of Korean Skincare"
by Forbes. Based on accumulated expertise and love for customers, Dr.Wol-Hee
& 52 skincare experts develop "Esthetician Formula". The
authenticity could only be introduced with numbers as the numeric concept that
the compression of 28 years of esthetic knowhow, 112 CIDESCO awards and 10
consecutive years of winning awards. It's Shangpree heritage, the main motif
for product design.
Esthetician's blend is actively applying
hand-initiated technology and experience to design and branding.
The logo of esthetician's hand on top of
the Marine Jewel® Capsule box has symbolized Shangpree Estheticians' wisdom:
the hexagonal frame represents a skin cell; inside the frame, esthetician's
hand is dropping a fluid, ruffling the surface of the water that is reminiscent
of powerful energy of Mother Ocean.
Eventually, esthetician's hand blends key ingredients altogether,
providing new skin solutions that give a closure element for the visual
identity of Shangpree.
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