New inspiration beyond boundaries

 

 

 

A familiar brand catches our eyes at the 2017 Spring Collection showroom of Alexanderwang. In the gift box prepared for the VIPs who are visiting Alexander Wang’s Showroom, there was a Korean Beauty item. Global VIPs who got the gift boxes said it is exciting to see Korean beauty item in Paris.

 

“Shangpree has a great reputation and I read a lot about the brand. The high end luxury name of Shangpree perfectly fits with the interests of our clients, so they were very happy to receive the gift.” One of the officials of Alexanderwang replied to the question regarding the reason they chose Shangpree as a VIPs’ gift.

 

Alexanderwang, the hottest authority of street couture in New York, decided to treat their customers with a Korean Beauty item as the trend goes.

 

Carefully selected brand is Shangpree. The steady selling item of Shangpree, ‘Gold Premium Modeling Mask’ was sponsored for Alexanderwang’s 2017 Spring collection showroom.

 

Recently, Alexanderwang held an event for its 2017 Spring Collection, inviting the fashionistas around the world. To this event held from September 30th to October 7th, senior merchandisers of luxury boutique and department stores throughout Europe, Russia, Middle East and Asia have attended the event. 

 

“Originality, Sporties, Practicality, Contemporariness and Popular Luxury” are the signature of Alexanderwang. Identities of popular luxury oriented brand, Alexanderwang, and luxury beauty brand, Shangpree, matched perfectly.  

 

 

In these days, marketing collaboration between fashion and beauty are emerging rapidly. In August, one of the global leading beauty brand, Lancome collaborated on its 2016 Fall limited collection with the fashion brand, Sonia Rykiel. As officially sponsors 2016 F/W HERA Seoul Fashion Week following 2015 Seoul Fashion Week, HERA scored as the successful case of the collaboration in Fashion and Beauty. However, collaboration of Alexanderwang and Shangpree is now more than collaborative work in fashion and beauty brands. This is remarkable collaboration beyond the boundaries.

 

The official of Shangpree said, “It is significantly meaningful that Alexanderwang and Shangpree inspire each other beyond the boundaries as partners. We hope that K-Beauty is becoming more competitive in the global market through this opportunity. Also we hope that Shangpree will take a vital role to introduce Korean Beauty Brands throughout the world.”